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Email Campaign Manager - Development - Remote OK

The Internet Archive is seeking a Development Email Campaign Manager who can take our online fundraising campaigns to the next level. Since 2011, we have grown our donations by a whopping 4000%. But we know that’s only the beginning. As the development team’s Email Campaign Manager, you will be creating strategies and messaging to engage our donors throughout the year and turn more of our millions of daily users into supporters. Your goal will be to increase all metrics of success, from retention to conversion and overall revenue. You will be charged with designing and testing new messages and layouts, both on our website and through email. This is a both a creative and an analytical role, requiring superb email communication skills and the ability to analyze data, devise new processes and co-create new tools.

You will report to the Director of Partnerships and work with a small but mighty development team to conceive of and execute many modes of communication, from end-of-year campaign materials to on-boarding emails, newsletters to events.

As the Development Email Campaign Manager, you should be a talented communicator and online marketing whiz. You are as good at listening as you are at writing, and can be exceedingly persuasive, especially in the form of must-open emails. You are comfortable absorbing campaign data and using it to convey the lessons of a campaign. You are very good with technology and can experiment with new platforms. You have the creativity and vision to lead fundraising initiatives of all kinds. You are delighted to ask others for all kinds of support. You have lots of energy, work hard, meet your deadlines and will put in 150% to get a job done well. No task is too unimportant for you to handle and no challenge is too daunting for you to tackle.  

You will be working to:

  • Increase the effectiveness of the Internet Archive’s year-round fundraising campaigns, both through online banners, direct mail and email.
  • Work with engineers, designers and Sr. Management to develop new campaign tools and analytics.
  • Write persuasive donor communications.
  • Analyze donation data to create new strategies for retention, conversion
  • Create systems for A/B testing of messaging.
  • Design new email engagement vehicles, such as newsletters, welcome campaigns and blogs.
  • Improve workflows for donation processes across many portals, from Paypal and Stripe to CiviCRM donor management software.
  • Partner with Director of Partnerships to create and execute overall fundraising strategy, from direct response to major donors and events.
  • Develop year-round communication calendars.
  • Research new payment processors to expand support outside of North America.
  • Develop a matching strategy and build relationships with matching gift companies.
  • Develop strategies to cultivate non-donors.
  • Support IA’s directors in grant writing and reporting.
  • Represent the Archive with donors and potential donors, partners, and philanthropies.
  • Collaborate to produce successful fundraising events.  
  • Become proficient with Zendesk, CiviCRM database, and multiple payment service providers.
  • Perform administrative tasks for global fundraising.
  • Engage with donors by email / telephone to respond to inquiries and resolve issues.

Required Skills:

  • Bachelor's degree or equivalent
  • At least 3+ years of digital fundraising and/or online email marketing experience
  • Experience managing email campaigns and A/B testing
  • Familiarity and proficiency with CSS and HTML for email
  • 3+ years of experience using donation CRM system
  • Outstanding verbal and written communication skills
  • Experience executing social media and other communications campaigns
  • Demonstrable experience in writing newsletters, donor materials, and social media with a portfolio of writing for marketing to show us
  • Highly effective planning, organizational and project management skills
  • Self-starter with ability to learn on the job
  • Comfortable with ambiguity and embraces innovation
  • If remote, ability to travel to the San Francisco headquarters at least once a quarter
  • Commitment to Internet Archive’s mission to provide universal access to knowledge
  • Preferred Skills:
  • Experience using CiviCRM donor management software
  • Experience working with payment processors, such as Paypal and Stripe
  • Experience in software product management
  • Experience with Direct Mail techniques and campaigns
  • Fluency in languages other than English & living outside the U.S. is a plus
  • Experience in grant writing and reporting

About the Internet Archive: a non-profit library, headquartered in San Francisco, with an ambitious mission: to provide universal access to all knowledge -- the books, Web pages, audio, television and software of our shared human culture. Our 170 engineers, archivists, librarians, and team members have built one of the top 300 websites in the world. The Internet Archive digitizes 1000 books a day and collections a hundred million web pages a week to offer free services. In its 20 years, it has built one of the largest digital libraries in the world by working with hundreds of national and international libraries, archives, museums, universities, and nonprofits. /

Further reading and media:

Internet Archive Blog:

The New Yorker: Jill Lepore's "The Cobweb: Can the Web be Archived?"

Medium: "Never Trust a Corporation to do a Library's Job":

PBS Newshour: Internet History if Fragile

Internet Archive is an Equal Opportunity Employer M/F/D/V/L/G/B/T and will consider for employment, qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance Ordinance.


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